GAP SingaporeIn the Nineties, there were only very few casual clothing brands in the US that could compete with the neutral colours, styles and great quality jeans designs of GAP. Although the situation today has changed, with lots of competitors appearing on the market, GAP jeans and clothes still mean high quality and durable clothes for the whole family. GAP can be found and it is a popular brand in Singapore. In our article, we would like to represent you to the roots and history of GAP along with its whereabouts in Singapore.
GAP Inc. was founded in 1969 by the Fisher family, which also currently owns the rights of the whole company. GAP has acquired the brands Banana Republic, Old Navy, Piperlime and Athleta each one representing different segments of current trends. There are altogether 3076 stores of GAP worldwide, but more than 80% of these are located in the United States. GAP has become well-known of its urban clothes coming in shiny, pastel and military colours and for its great variety of jeans wear. In the Nineties, GAP T-Shirts were among the most counterfeited fashion products. The brand’s Golden Age was definitely the Nineties, until 2002 when then CO. decided to leave GAP due to differences with the owners. Between 2002 and 2007, the importance of GAP has dramatically decreased in the fashion world. The brand currently does its best to rebrand and refresh its clothing lines to become apparent.
Contrary to its struggles over the past decade GAP has remained a great brand, and it is currently one of the most popular urban wear to buy in Japan, South Korea and it has a huge popularity in Singapore and Malaysia. GAP’s most important co-brand the Banana Republic has remained overly popular all across the globe while Old Navy stayed a US brand. GAP has signature collections for men, women and kids. The first GAP stores that opened outside the US opened in the Middle East, which includes Saudi Arabia, Kuwait, Bahrain and the United Arab Emirates. GAP opened its first Australian store in Melbourne in 2010. Contrary to the fact that GAP is overly famous, it did decide not to come to the European market in large numbers of stores.
GAP’s most important clothing line is definitely the jeans. The brand deals with urban wear paired up with sporty pieces, yet decided to include elegant pieces in its collection. The company was the first in the US, which represented Denim as an independent jeans material. In the Nineties bright coloured GAP jeans ruled the US market. In Singapore, which represents an extremely strong shopping power, there are currently 4 GAP stores out of which one located in Suntec City is now closed due to renovation works. The other three can be found in Vivo City, Wisma Atria and Centrepoint Shopping Malls. GAP’s co-brand Banana Republic has 2 further independent stores in Singapore.
If you are in Singapore and you are on the lookout for a great quality jeans and T-shirt, do not miss visiting GAP stores that will soon await customers with great seasonal discounts. Singapore is the best shopping destinations in the world, if you love shopping, do not miss the chance to find all the best brands of the world in one city.